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Channel: Total Youth Research » Characteristics of Generation Y & Z
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7 Characteristics of Generations Y and Z

What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel....

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Get the Total Youth Handbook and Bonus Presentation

Here's a chance to get hold of my new Total Youth Handbook at 75% off the launch price if you pre-order today. Not only will you save $22.50, you'll also get an exclusive presentation available only to...

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Chart: Demographic Composition of Social Networks

It's difficult to find another social network with such a young, loyal audience. Snapchat has really cornered the market and has the kind of trusted relationships that Facebook and SMS had in the early...

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Chart: Which Friend Groups do Youth Invite to Snapchat?

Data shows that Snapchat's strength is the quality not quantity of relationship. While Snapchat is still a small player in the mobile messenger market, it's strength is the closeness of the...

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10 Things You Probably Didn’t Know About Millennials

Generation Y Millennials are the biggest consumer demographic in the world. They are also at the vanguard of change, bringing mobile technology, new marketing and business models like the Sharing...

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Data: Millennials Want Experiences not Things

Data shows that 78% of Millennials would rather spend their money on experiences not things. Rather than view this generational shift as a different set of values, view it more as a function of the...

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10 Ways Millennials are Changing Business Models and Marketing Methods

BCG estimates the Millennial consumer market to be worth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion. Now Millennials are becoming the world's biggest consumer...

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Generation Y Characteristics

When it comes to understanding the characteristics of Gen Y Millennials, we need to look at them in the context of the media landscape because that's where they overlap with our world of marketing....

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Millennial Generation Facts

Millennials are a $1 trillion market. Millennials are a key consumer demographic because a) they are now the biggest globally and b) their tastes and preferences are changing the way we do business....

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Millennials and Their $1 trillion Buying Power

Estimates value the buying power of the millennial market at around $1.3 trillion in the US. That would translate to around $10 trillion globally. When considering Millennial buying power, we need to...

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