7 Characteristics of Generations Y and Z
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel....
View ArticleGet the Total Youth Handbook and Bonus Presentation
Here's a chance to get hold of my new Total Youth Handbook at 75% off the launch price if you pre-order today. Not only will you save $22.50, you'll also get an exclusive presentation available only to...
View ArticleChart: Demographic Composition of Social Networks
It's difficult to find another social network with such a young, loyal audience. Snapchat has really cornered the market and has the kind of trusted relationships that Facebook and SMS had in the early...
View ArticleChart: Which Friend Groups do Youth Invite to Snapchat?
Data shows that Snapchat's strength is the quality not quantity of relationship. While Snapchat is still a small player in the mobile messenger market, it's strength is the closeness of the...
View Article10 Things You Probably Didn’t Know About Millennials
Generation Y Millennials are the biggest consumer demographic in the world. They are also at the vanguard of change, bringing mobile technology, new marketing and business models like the Sharing...
View ArticleData: Millennials Want Experiences not Things
Data shows that 78% of Millennials would rather spend their money on experiences not things. Rather than view this generational shift as a different set of values, view it more as a function of the...
View Article10 Ways Millennials are Changing Business Models and Marketing Methods
BCG estimates the Millennial consumer market to be worth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion. Now Millennials are becoming the world's biggest consumer...
View ArticleGeneration Y Characteristics
When it comes to understanding the characteristics of Gen Y Millennials, we need to look at them in the context of the media landscape because that's where they overlap with our world of marketing....
View ArticleMillennial Generation Facts
Millennials are a $1 trillion market. Millennials are a key consumer demographic because a) they are now the biggest globally and b) their tastes and preferences are changing the way we do business....
View ArticleMillennials and Their $1 trillion Buying Power
Estimates value the buying power of the millennial market at around $1.3 trillion in the US. That would translate to around $10 trillion globally. When considering Millennial buying power, we need to...
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